At the heart of Rolex philosophy and
activities lies a long-term vision. The concept of sustainability has always underpinned the brand’s
development: offering timeless and durable watches that are built to last, while committing to
future
generations, through multiple partnerships, initiatives and actions.
This approach reflects the “Perpetual” philosophy that has driven
the
company since its creation. One that assembles the skills of many and requires arduous work, day
after day,
year after year. A demanding, rigorous endeavour. Rolex’s unrelenting quest for excellence.
The founding vision of Hans Wilsdorf
Since 1905, Rolex has maintained the founding vision of its creator,
Hans Wilsdorf, who saw the
wristwatch
as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionized the world of
watchmaking by overcoming three major challenges: producing small yet precise movements, developing a
robust and waterproof case to protect the movements from external factors, and finally, fitting the
watch
with a self-winding system that would offer the wearer greater convenience on a daily basis.
The founding vision of Hans Wilsdorf
Since 1905, Rolex has maintained the founding vision of its creator,
Hans Wilsdorf, who saw the
wristwatch
as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionized the world of
watchmaking by overcoming three major challenges: producing small yet precise movements, developing a
robust and waterproof case to protect the movements from external factors, and finally, fitting the
watch
with a self-winding system that would offer the wearer greater convenience on a daily basis.
The cardinal values of the Rolex manufacture
Every Rolex watch is designed, produced and tested with constant attention
to the tiniest of details. This
‘superlative’ approach is expressed through several fundamental qualities that characterize every Rolex
watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability.
These major technical and aesthetic principles have always guided the work of the Rolex Manufacture.
They promise the wearer the experience of an exceptional watch, whose features express unique expertise.
The cardinal values of the Rolex manufacture
Every Rolex watch is designed, produced and tested with constant attention
to the tiniest of details. This
‘superlative’ approach is expressed through several fundamental qualities that characterize every Rolex
watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability.
These major technical and aesthetic principles have always guided the work of the Rolex Manufacture.
They promise the wearer the experience of an exceptional watch, whose features express unique expertise.
A superlative approach to watchmaking
On their dials, Rolex watches are inscribed with the word ‘Superlative’.
This designation confirms that
every watch leaving the Manufacture’s workshops has passed a series of particularly demanding tests
conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not
only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing
superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and
power reserve.
A superlative approach to watchmaking
On their dials, Rolex watches are inscribed with the word ‘Superlative’.
This designation confirms that
every watch leaving the Manufacture’s workshops has passed a series of particularly demanding tests
conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not
only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing
superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and
power reserve.
More than a certification, a state of mind
By extension, all the components of a Rolex watch can be described as
‘superlative’. In fact, every one of
them is subjected to continuous, rigorous checks, from its design to its final assembly. The term
‘superlative’ therefore refers to much more than a chronometric certification. It expresses a state of mind
that permeates every department of the company and drives every individual working for Rolex, whatever their
role.
More than a certification, a state of mind
By extension, all the components of a Rolex watch can be described as
‘superlative’. In fact, every one of
them is subjected to continuous, rigorous checks, from its design to its final assembly. The term
‘superlative’ therefore refers to much more than a chronometric certification. It expresses a state of mind
that permeates every department of the company and drives every individual working for Rolex, whatever their
role.
Innovation in motion
Exceptional performance is achieved through constant industrial and human
effort, based on a permanent
questioning of what has been learned and the constant improvement of techniques, tools and tests. This
innovation is inherent to the brand, as evidenced by the more than 600 patent applications filed by Rolex
since its creation.
Innovation in motion
Exceptional performance is achieved through constant industrial and human
effort, based on a permanent
questioning of what has been learned and the constant improvement of techniques, tools and tests. This
innovation is inherent to the brand, as evidenced by the more than 600 patent applications filed by Rolex
since its creation.
Intergrating all areas of expertise
By progressively integrating all areas of watchmaking expertise within its
Manufacture, Rolex is able to
impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity
of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in
its four production sites, all located in Switzerland, bringing together more than 9,000 employees.
Intergrating all areas of expertise
By progressively integrating all areas of watchmaking expertise within its
Manufacture, Rolex is able to
impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity
of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in
its four production sites, all located in Switzerland, bringing together more than 9,000 employees.
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